Apps – The National Center for Social Impact

The cow that tells cyclists to slow down: new technologies for congested cities

If a cow appears as you cycle through the Dutch city of Utrecht, it’s a good idea to brake. This cow is not a wandering animal, but part of a traffic sign called Fietsflo, which aims to make cycling less frustrating by predicting whether you should change speed to make the next traffic light. The traffic sign sits 120 metres before the lights, measures your [...]